defined by accident
The name is literal. dba Media House stands for "Defined by Accident," and that's roughly how it happened.
We spent decades making moves at the world's biggest media companies and ad agencies. We edited magazines, ran creative for global automakers, and built shows for millions of viewers.
Along the way we watched good ideas get watered down by bloated fees, layers of approvals, and campaigns that didn't speak to the people they were aimed at.
Eventually, the brands we worked with started calling us directly. They wanted the experience without the overhead, and people who knew the difference between a restomod and an OEM+ build without needing a briefing deck.
So we built just that. dba Media House is a collective of seasoned creatives, photographers, filmmakers, writers and producers from across automotive media. We assemble the right team for each job and scale up or down to fit any brand, budget, or ambition.
We bring a wealth of experience and even more enthusiasm. And if we're honest, all we really want to do is keep playing with cars.
How we work
• Insiders, not tourists. We come from the culture, so your content won't need a translator.
• Senior talent, lean overhead. The people you meet are the people doing the work.
• Built to scale. One freelancer or a full production crew, assembled for the needs of each job.
John Naderi, Founder & Creative Director
Nearly thirty years in enthusiast media as an editor-in-chief, host, author and award-winning creative director at Super Street, Saatchi & Saatchi and Hoonigan. johnnaderi.com

